We use animation quite a bit in our company. We use it in marketing, and we use it in product tutorials for our technologies. We find that quality animations go a long way in getting consumers up to speed in how our products benefit them and how they can use the features they want. We hire all of the work out to a company that does expert motion graphics in Singapore. They can do any level of animation from the basic to the ultra-realistic type and everything in the middle. We use a lot of their ultra-realistic animations for our product demonstrations and tutorials.
When we get the animations back for approval, we are just amazed at the quality. Read the rest of this entry