We use animation quite a bit in our company. We use it in marketing, and we use it in product tutorials for our technologies. We find that quality animations go a long way in getting consumers up to speed in how our products benefit them and how they can use the features they want. We hire all of the work out to a company that does expert motion graphics in Singapore. They can do any level of animation from the basic to the ultra-realistic type and everything in the middle. We use a lot of their ultra-realistic animations for our product demonstrations and tutorials.
When we get the animations back for approval, we are just amazed at the quality. We have some animations from them that are so realistic that we could not tell the difference between real video of the product and their animated version. We have been convinced about their abilities and quality from the very first video we commissioned them to make. Now they are the exclusive provider of motion graphics we use for our company. Consumers will see the animations on TV as well as being built into the tutorial sections of the products themselves.
Animations help us maintain our brand over time. We use computer-generated voiceover, so this can stay consistent in perpetuity. We can also keep the same look as we develop new product tutorials. No need for actors who age or change. No need for celebrity voices. We just use fully computerized animations that keep our brand look perpetual through each product generation. Consistency in all things is a big deal for companies like ours. It is all part of brand recognition and stability of presentation. Using high-end animation providers makes a big difference. I can’t imagine us using any other company than this one that does motion graphics in Singapore for us.